Mainstream Vs Independent Artists

The difference between these two artists/groups is quite clear after watching the two artists videos and finding out about them. A mainstream video is likely to be better quality, which would make it more appealing to the masses.Independent artists, on the other hand, will not be signed to a music label, so will have complete artistic control over their music and music videos. However, this means the music video will not be of high quality compared to a mainstream artist's music video.An independent artists music videos will aim to appeal to a niche audience however and many may not know about the artist unless they are into the genre of music.It is obvious why the audience may be attracted to mainstream music videos more than independent, due to the fact mainstream music videos are visually more appealing and entertaining, they are of a much higher quality and look more professional. Audiences have high expectations of mainstream music videos. However, I think that independent music videos may appeal to their own audiences due to the videos artistic control, independent artists are free to express themselves fully in their music videos allowing them to connect with their audience much more, this usually makes up for the low budget music videos. 

Mainstream Artists/Group

It is very clear to see One Direction have had a very big impact in the music world, so much of an impact that they now sell things which aren't musically related. For example, there are many different ancillary products and merchandise that is available and endorsed by artists for their fans.One Direction sell products from, Music CD's, Film DVD's to One Direction dolls, Calenders, Clothing, Key rings, Mugs, Perfumes, Trainers, Pillows, Covers, Hats, Towels and many other items which have increased the popularity of this group. This just emphasizes the growth of the group and how mainstream they really are. You are also able to buy the group's music almost everywhere where you can buy music, their website www.onedirectionmusic.com is just one place where you can find all this merchandise and all of the groups music. The group's music can also be bought from iTunes and Amazon and it can be viewed on apps such as Spotify.

Independent Artists

This next artist that I have chosen to compare mainstream artist too is an independent artist, Jake Miller. Jake Miller is an underground artist who is aiming to make it in the music industry and is has only just been signed to a record label.However, his target audience is also teenagers who are into underground rap and would know about this genre of music. You are unlikely to find any merchandise for an artist like this and no website however, Twitter, Instagram, and Facebook are all used to promote the music videos and music artist. However, you are able to find Jake Millers music available for purchase on iTunes.