1 - Relationship between the lyrics and the visuals. - This includes Themes, mise-en-scene and events of the video match with lyrics of the song.
2 - Music videos have genre characteristics - This means that certain videos meet specific demands when it comes to looking at the features of a music video so it links to that genre.
3 - Emphasis on 'looking' - This links to the male gaze and how it gives a voyeuristic view of a woman.
4 - Artists videos will include many close ups of the artist and will often develop motifs that recur across multiple videos. - There are many examples of this where music videos use close ups and this use is becoming more popular as time goes on.
5 - Intertextual references.- This links to other forms of media
Example of Goodwin's Theory:
Analysis (Goodwin):
This shows the relationship between the lyrics and the visuals and this can be seen in this music video. For example in this music video, Ed Sheeran is singing about how things are stored within a photograph and then in the music video you see the picture turn into a video. This sequence is carried out through the whole music video, so he made a music video from old sources in which he had stored away and all of these sources link to the lyrics well.
Voyeurism is not a part of this video which another thing which a lot of music videos have started to use. This shows certain parts of female bodies when they are wearing a little amount of clothing, to attract some male audiences.
There a lot of different shot types in the music video even though it was made up of a few different ones. The thing that makes it so significant is how it shows how he has progressed from being just a niche artist into an idol.
‘Star Image’
The star image is another vital aspect of music videos. This shows the development of an artist over time, so for example, this could be how they started off as a niche artist and how they grew to become a star.
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