Song Lyrics

I've got a black ski mask, but I don't ski But I snowboard, dash an MC off-piste If one of you try and violate me You get a punch in the face with my front door key Punch in the neck with my back door key Box in the mouth with my X6 key Box in the eye with the fob I use to log into my HSBC Talk about banks, kill em with Ps Run up in your girl's house with two of my Gs Get the money out, put the money in his mouth Then suffocate man with about two Gs Suffocate man with about four Gs Suffocate man, then I might just breathe I'll bury man two foot shallow Ain't got time to dig six feet deep These MCs and rappers wanna chat 'bout their syllables And their multis and their similes All that shit, then I come through with my ABC Girls and man are like "Jme's deep" Bare pictures when they see me on street Old school rudeboy like Crazy T All you man don't want it with me I'm a bad rudeboy, badboy MC Say my name, Jme Nostradamus couldn't see me Expelliarmus couldn't stop me How could a man with a uni degree Be bussing up mic and chatting his greaze? Cause the music originated And will always remain in the streets What about? Man don't care 'bout all that You got it now? Man don't care 'bout all that Who's not allowed? Man don't care 'bout all that Knock him out Man don't care 'bout all that What about? Man don't care about all that Just drop him out Man don't care about all that I'll just crop him out Man don't care about all that He's forgotten 'bout Cause man don't care about all that Cause I'm the most immediate, he's just an old school idiot Been doing local things but we be the local geezers Just look at my list of friends as he holds em up with tweezers Yeah, man used to move that white, yeah, we be them old school dealers She's lighting up some sense, he's lighting up Amnesias I'm 'bout to get it started, I'm 'bout to get amnesia'd Man might have to move up Velma, might have to touch Louise's Cause at the top it's just us, yeah, man had to quote no reeses I'm like Batman, doing it, doing it, doing it hardest Just let me confirm it, loafers Just have to be Hermès, burners went back and hit Bernard Furnace, I'm back with big burners That's my spot, I'm back with that permit Pulled that pistol back and then burn it Friday shit, I'm back and big worm it Excuse me? What? Pardon? I had to just ask em Iron Man, the MAC'll just Stark em Man's like buu, I'm back with that margin Like Adam and Eve, I'm back in that garden What a bloodclart, I'm back, the don gorgon Started off light, I think, and then darkened Hollowman, Jme and I'm talking Kill em a-d, kill an MC Digestives, cinnamon tea Ain't no filling them shoes, cause they still on his feet Man's down south hustling with no gold grill in his teeth What about? Man don't care 'bout all that You got it now? Man don't care 'bout all that Who's not allowed? Man don't care 'bout all that Knock him out Man don't care 'bout all that What about? Man don't care about all that Just drop him out Man don't care about all that I'll just crop him out Man don't care about all that He's forgotten 'bout Cause man don't care about all that

The Gaze

This is a Prezi which I created that discusses the male gaze and how the male gaze has been shaped and changed. It states what the male gaze theory is and it gives examples to show what type of videos are associated with the gaze.

Costume

Costume

Costume is a main thing to take into account when creating my music video. Costume can be important because in a certain genre your costume needs to appeal to the audience and also link to the song.

A good example of this is LMFAO and the all of the costumes in which they have in all of their different music videos. In each music

video their unique costumes stand out and therefore their costumes link to their group. That is why when you see the robot head you instantly know that it is  LMFAO. This became a symbol to their group.

When it comes to looking at the genre in which i have chosen, i have to look into a range of different styles of clothing to create the costumes. So by looking into more Eminem videos and other artists such as James Bay and Chris Brown, there are a lot of different styles which i can choose from when creating my music video. I have also had to analyse the colours in which all of the videos share, for example Eminem and James Bay's music videos both contain a lot of black and grey. They also wear clothing which links to the lyrics within the song and which always links to the lighting. If you look at a James Bay song he wears a lot of black and this is so he blends in with the low key lighting in which he uses which causes an outstanding affect because it makes the artist stand out even though the point is for him to blend in.

This image to the right shows how Eminem did not wear a costume and was just himself in a music video, but instead he made quite a few people get into costume to look like him. This is quite significant because they are all relevant to the song. Whereas in other music videos artists would wear clothes which represent a certain brand and promote it in which the public then see and then go for that type of style.



      



Music Video Styles

 

There are a wide range of different music video styles which can all create the same effect. The Genre in which i am deciding to pick is rap, so i have been researching into different music videos.

This music video is one example of the genre in which is more mainstream for the fact of which artists in which rap the song. Chris Brown is well known for his rap songs and due to working with Tyga before he knew this song could create some sort of success.

This music video is one of the first music videos to become successful from claymation in which shows the life of animation in the music video. It reached number 4 in the UK charts and was also second in the "top 20 music videos from the 80's". This music video also won quite a few awards and one of these awards was most experimental video which was a big risk a few years ago.

The narrative songs we had been shown was from well known artists such as Justin Timberlake "Cry Me A River". This music video had a deeper meaning in which was quite hard to notice. So with most music videos they would be just related to the aritst in some way or fit with the words. However in this music video each word as a different meaning and the video itself tells a story to the audience.

The other narrative based song we looked into was Drake "Find Your Love" which attracted a wide range of different audiences and this is what made this song successful. The shots in which was used all linked together well and they all managed to link with the lyrics within the beat which creates a good effect.

Pastiche is the imitation of the work of a film/ Televison show and it tends to be hard to believe and does not link to the lyrics which is what makes it unique in its own ways. One example of this is parody and they include songs such as "Another One Rides The Bus" by Weird Yankovic.
Another example of Pastiche is the song "Heart shaped box" by Nirvana.

30 second video analysis

30 Second video analysis: Eminem- Beautiful.

 

 

First shot of Eminem’s video “Beautiful”.  Within the first few shots of the video there is silence as Eminem explores the abandoned building. In my opinion i find these shots quite creative because it has an impact on its audience in a specific way. One main thing these shots do is make the audience ask questions such as why is that building so significant.

These two shots show Eminem walking into an abandoned building, these shots show within just seconds of each other but has a good effect in how they are are two different shot types. So you have got the mid shot on the left and then seconds after you have the long shot showing him entering this setting.

This shot continue from the previous shots and doing the same style from going from a mid to long shot. It also continues the silence, so therefore the audience are starting to wonder why the song has not really begun yet.

This shot now shows how he has a "private place" where he can be alone, so these shots as a hole tell a story because he is rapping about his past but he is telling the audience that his past is all around him and by the looks of it this place obviously used to mean somthing to him.


This 30 second analyisis shows a range of different shot types in which are all in the same setting but they all tell a different story.
These shots show that the setting is very important because it needs to link to its genre and to the lyrics in which the song holds.

By looking at this music video i can see what expectation in which this genre expects and i can accomplish this by looking at these different genres.
 

Tracking an artist through their careers.

Eminem

Eminem first got into hip hop music at age 9 after his parents had left him in which they were in a band of their own. He heard his first hip hop rap at age 9 in which was called reckless featuring Ice-T. At age 14 Mathers began to start rapping with his friend Mike Ruby; they adopted the names "Manix" and "M&M" in which later evolved into Eminem. 

He used to sneak into different high schools and compete with students in rap battles during their lunch. On Saturday nights Eminem attended open mic rap battle competitions, in which he used his own raps, and to a lot of the audiences his versus did not make a lot of sense and the reason is that he had his own meanings hidden behind the words in which he knew only a certain amount of people could understand.

As Eminem's reputation begun to grow he was recruited by several rap groups to help him carry on growing; the first of these was the New Jacks. He was then signed to Jeff and Mark Bass' FBT Productions, in which they recorded his first debut album "Infinite". 

This album had a main subject which was telling audiences on how much struggle he had when he was raising his daughter on such little money. During this period Eminem's rhyming style, primarily inspired by rappers NAS and AZ, lacked the comically violent slant for which he would later be known. 

Eminem attracted more attention when he developed Slim Shady, a sadistic, violent alter ego. The character, "a drug-dealing, bloodthirsty thug who spits furious rhymes about murder, rape, drugs and living by the law of the urban jungle", allowed him to express his anger.In the spring of 1997 he recorded his debut EP, the slim shady EP, which was released that winter by Web Entertainment.

 Eminem went to Los Angeles to compete in the 1997 He placed second, and Interscope Records staff in attendance sent a copy of the Slim Shady EP to company CEO Jimmy Lovine. Lovine played the tape for record producer Dr.Dre founder of Aftermath Entertainment. He then release The Slim Shady LP in February 1999. The Marshall Mathers LP was released in May 2000. It sold 1,760,000 copies in its first week, breaking US records held by Snoop Dogg. 
Eminem even decided to make "The Eminem Show" which was released in May 2002. It was another success, reaching number one on the charts and selling over 1.332 million copies during its first full week.



His career also got bigger when he decided to create a film in which showed how his career took off and how he actually started to become well known. This film is called "8 Mile" and 8 Mile opened at #1 with $51,240,555 in its opening weekend, then the second highest opening for an R-rated movie in the U.S.The 8 Mile DVD, which was released on March 18, 2003, generated $75 million in sales and rentals in its first week, making it the biggest DVD debut ever for an R-rated movie and putting it in the all-time Top 10 for first week home video sales for a movie.




Eminem also grew his fan base when he started creating songs for the Call of Duty franchise, by doing this he opened up a wider fan base because there are a lot of users online which are huge fans of this franchise.

Eminem worked with the franchise previously, however when his album, "The Marshall Mathers LP 2" was released, the song "Survival" jumped to number 13 in the top charts to promote the multiplayer for the upcoming release of Call of Duty Ghosts.

Music Production and distribution

Dominance of the big 4


The big 4 are the four major dominating record labels. The chart to the left of the page shows how the big four have dominated over 80%  of the music industry combined, with only 18.13% of artists being signed to independent labels. As you can see the big four record label have a massive influence on the music industry and dominate the majority of them.

Sometimes, even though artists have produced an independent record they eventually they have gone into signing a label with one of the big four which is shown in an example below (Jake Miller)


EMI Group
EMI Group Limited, also known as EMI Music or simply EMI, was a British multinational music recording and publishing company, and electronics device and systems manufacturing company. it was the fourth-largest business group and family of record labels in the recording industry and was one of the big four record companies.


Warner Music Group
Warner Music Group (WMG), also known as Warner Music, is an American major global record company.The largest American-owned music conglomerate worldwide, it is one of the 'big three' recording companies. The company operates some of the largest and most successful recording labels in the world, which is one of the reasons in which they are well known.

Independent Labels
An independent record label or indie record label is a record label that operates without the funding of or outside major record labels.Many bands and musical acts begin their careers on independent labels. The positive thing about this is that it shows that an artist have the independence of being their own person and not needing big labels to sign them because they are already doing well on their own. Even though they will eventually sign a label, the important thing is to become as big as they can first before signing away.




Sony BMG 
Sony BMG Music Entertainment was a record music company, which was a 50–50 joint venture between the Sony Corporation of America and Bertelsmann AG. It premiers record labels representing music from a wide range of different genres. The reason they do this is so they are fair and so they have an experience of working with a wide range of different people which create a wide range of different types of music.




Universal Music Group
an American worldwide music corporation that operates as a subsidiary of Paris-based French media conglomerate Vivendi, It claims to be the largest music corporation in the world.


                     

The two album covers above are from the same rapper who was not signed with any label and self-released the album with out a lot of help and therefore this got him signed with one of the big four labels which was the Warner Music Group. The reason this being is that he wanted to make a name for himself before he signed, so to do this he created all of his pages and got as much as a could before it was time to sign away and become bigger. However he still has control of all of his accounts and still contacts his audience directly.


Change in distribution (itunes and streaming)

Since the digital revolution there has been a massive change in distribution across all of the different platforms. These platforms being Broadcast, E-media and Print. For example most days now people would been just uploading their music online for people to stream for the song to become more popular. Where as before people would have to get their music out there any way possible and they done this through print for example which would be them being in magazines trying to promote it. They would also appear on the air which could be like the radio talking about their album and making people aware that way.

But thanks to E-Media artists can now just get their music out there a lot easier and it is free to upload their songs onto the internet, where as before they had to try and get shops to sell their albums and therefore the process was a lot longer.

Change in marketing (social media)
It is a lot easier to be seen now through the social media, for example a big one is youtube and Facebook. This makes it easier for marketing because the artist can be seen a lot easier through the audience, this can be them liking and sharing the artists content and therefore the artist does not have to do as much because their audience is helping them out.

The biggest example of this is Cadbury's gorilla advert in which shows a gorilla playing the drums. This advert helped cadbury quite a lot in the market because they paid quite a small amount to make it, but because the audience loved it so much people were advertising it for them and cadbury therefore did not have to pay anything because their audience done it for them.
                                         

The History Of Music Video's

1929- film called St. Louis Blues was initially released but was seen as one of the first music videos because it was a musical. In 1932, the song by Bessie Smith was released by itself as a promo.

1940- a musical by Disney called Fantasia was released which showed animated imagery to the sound of classical music.

1956- Tony Bennett performed a song whilst walking through Hyde Park in London this
may be considered one of the first proper music video.

1964- the beetles filmed their live performance of A hard day's night it then became quite common for artists to film their live performances as a music video.
Music artists started to become like brands.
Portable cameras became available and were not too expensive.

1970- Devo became one of the first bands to create their own music videos with their song secret agent man. This was happening during the pioneering compilation "The truth about devolution" 

1975-Queen's music video for Bohemian Rhapsody was released and it completely changed music videos as it used performance with lots of effects.

1981- MTV was created to play music videos 24/7, the first video played was video killed the radio star by the Buggles.

One of the first to embrace the new technology was Michael Jackson, this was clearly seen in thriller.This video shows a plot in which makes the music video unique. Certain music videos were banned for various reasons such as relax by Frankie goes to Hollywood for having what was seen as sexual content in the 1980s and White lines by grandmasterflash which referred to drugs a lot. However modern music videos have a lot more sexual content and some do refer to drugs.

Goodwin: Goodwin discovered a lot of different key features in music videos which demonstrated a wide range of characteristics. These characteristics included:

• Stadium Performance
• Studio Performance 
• Location
• Narrative Based
• Concept Based 

Goodwin discovered that a key feature of music videos consisted of many close ups of the artist  or actors in the performance. The reason this being is that the music industries want it to be a requirement that the artists are strongly featured within the music video. The reason this being is that they can make more sells if the artists are featured within the music video.