Synergy is when the interaction of two or more forces working together creates a greater effect than the sum of their individual errors. Media Synergy is the way in which different elements of a media conglomerate work together to promote linked products across different media platforms. A music video helps to provide synergy for the artist starring in it; a popular music video helps to expand their audience but also serves to increase their power in the industry. An example is Wiz Khalifa's song 'See you again'. This song exists across different platforms and they advertise each other through it. The song promotes the film 'Fast and Furious 7', and it does this by using clips from the film in their video to give it a bigger advertisement. From the power of the industries it allowed
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