Music Video Styles

 

There are a wide range of different music video styles which can all create the same effect. The Genre in which i am deciding to pick is rap, so i have been researching into different music videos.

This music video is one example of the genre in which is more mainstream for the fact of which artists in which rap the song. Chris Brown is well known for his rap songs and due to working with Tyga before he knew this song could create some sort of success.

This music video is one of the first music videos to become successful from claymation in which shows the life of animation in the music video. It reached number 4 in the UK charts and was also second in the "top 20 music videos from the 80's". This music video also won quite a few awards and one of these awards was most experimental video which was a big risk a few years ago.

The narrative songs we had been shown was from well known artists such as Justin Timberlake "Cry Me A River". This music video had a deeper meaning in which was quite hard to notice. So with most music videos they would be just related to the aritst in some way or fit with the words. However in this music video each word as a different meaning and the video itself tells a story to the audience.

The other narrative based song we looked into was Drake "Find Your Love" which attracted a wide range of different audiences and this is what made this song successful. The shots in which was used all linked together well and they all managed to link with the lyrics within the beat which creates a good effect.

Pastiche is the imitation of the work of a film/ Televison show and it tends to be hard to believe and does not link to the lyrics which is what makes it unique in its own ways. One example of this is parody and they include songs such as "Another One Rides The Bus" by Weird Yankovic.
Another example of Pastiche is the song "Heart shaped box" by Nirvana.

30 second video analysis

30 Second video analysis: Eminem- Beautiful.

 

 

First shot of Eminem’s video “Beautiful”.  Within the first few shots of the video there is silence as Eminem explores the abandoned building. In my opinion i find these shots quite creative because it has an impact on its audience in a specific way. One main thing these shots do is make the audience ask questions such as why is that building so significant.

These two shots show Eminem walking into an abandoned building, these shots show within just seconds of each other but has a good effect in how they are are two different shot types. So you have got the mid shot on the left and then seconds after you have the long shot showing him entering this setting.

This shot continue from the previous shots and doing the same style from going from a mid to long shot. It also continues the silence, so therefore the audience are starting to wonder why the song has not really begun yet.

This shot now shows how he has a "private place" where he can be alone, so these shots as a hole tell a story because he is rapping about his past but he is telling the audience that his past is all around him and by the looks of it this place obviously used to mean somthing to him.


This 30 second analyisis shows a range of different shot types in which are all in the same setting but they all tell a different story.
These shots show that the setting is very important because it needs to link to its genre and to the lyrics in which the song holds.

By looking at this music video i can see what expectation in which this genre expects and i can accomplish this by looking at these different genres.
 

Tracking an artist through their careers.

Eminem

Eminem first got into hip hop music at age 9 after his parents had left him in which they were in a band of their own. He heard his first hip hop rap at age 9 in which was called reckless featuring Ice-T. At age 14 Mathers began to start rapping with his friend Mike Ruby; they adopted the names "Manix" and "M&M" in which later evolved into Eminem. 

He used to sneak into different high schools and compete with students in rap battles during their lunch. On Saturday nights Eminem attended open mic rap battle competitions, in which he used his own raps, and to a lot of the audiences his versus did not make a lot of sense and the reason is that he had his own meanings hidden behind the words in which he knew only a certain amount of people could understand.

As Eminem's reputation begun to grow he was recruited by several rap groups to help him carry on growing; the first of these was the New Jacks. He was then signed to Jeff and Mark Bass' FBT Productions, in which they recorded his first debut album "Infinite". 

This album had a main subject which was telling audiences on how much struggle he had when he was raising his daughter on such little money. During this period Eminem's rhyming style, primarily inspired by rappers NAS and AZ, lacked the comically violent slant for which he would later be known. 

Eminem attracted more attention when he developed Slim Shady, a sadistic, violent alter ego. The character, "a drug-dealing, bloodthirsty thug who spits furious rhymes about murder, rape, drugs and living by the law of the urban jungle", allowed him to express his anger.In the spring of 1997 he recorded his debut EP, the slim shady EP, which was released that winter by Web Entertainment.

 Eminem went to Los Angeles to compete in the 1997 He placed second, and Interscope Records staff in attendance sent a copy of the Slim Shady EP to company CEO Jimmy Lovine. Lovine played the tape for record producer Dr.Dre founder of Aftermath Entertainment. He then release The Slim Shady LP in February 1999. The Marshall Mathers LP was released in May 2000. It sold 1,760,000 copies in its first week, breaking US records held by Snoop Dogg. 
Eminem even decided to make "The Eminem Show" which was released in May 2002. It was another success, reaching number one on the charts and selling over 1.332 million copies during its first full week.



His career also got bigger when he decided to create a film in which showed how his career took off and how he actually started to become well known. This film is called "8 Mile" and 8 Mile opened at #1 with $51,240,555 in its opening weekend, then the second highest opening for an R-rated movie in the U.S.The 8 Mile DVD, which was released on March 18, 2003, generated $75 million in sales and rentals in its first week, making it the biggest DVD debut ever for an R-rated movie and putting it in the all-time Top 10 for first week home video sales for a movie.




Eminem also grew his fan base when he started creating songs for the Call of Duty franchise, by doing this he opened up a wider fan base because there are a lot of users online which are huge fans of this franchise.

Eminem worked with the franchise previously, however when his album, "The Marshall Mathers LP 2" was released, the song "Survival" jumped to number 13 in the top charts to promote the multiplayer for the upcoming release of Call of Duty Ghosts.

Music Production and distribution

Dominance of the big 4


The big 4 are the four major dominating record labels. The chart to the left of the page shows how the big four have dominated over 80%  of the music industry combined, with only 18.13% of artists being signed to independent labels. As you can see the big four record label have a massive influence on the music industry and dominate the majority of them.

Sometimes, even though artists have produced an independent record they eventually they have gone into signing a label with one of the big four which is shown in an example below (Jake Miller)


EMI Group
EMI Group Limited, also known as EMI Music or simply EMI, was a British multinational music recording and publishing company, and electronics device and systems manufacturing company. it was the fourth-largest business group and family of record labels in the recording industry and was one of the big four record companies.


Warner Music Group
Warner Music Group (WMG), also known as Warner Music, is an American major global record company.The largest American-owned music conglomerate worldwide, it is one of the 'big three' recording companies. The company operates some of the largest and most successful recording labels in the world, which is one of the reasons in which they are well known.

Independent Labels
An independent record label or indie record label is a record label that operates without the funding of or outside major record labels.Many bands and musical acts begin their careers on independent labels. The positive thing about this is that it shows that an artist have the independence of being their own person and not needing big labels to sign them because they are already doing well on their own. Even though they will eventually sign a label, the important thing is to become as big as they can first before signing away.




Sony BMG 
Sony BMG Music Entertainment was a record music company, which was a 50–50 joint venture between the Sony Corporation of America and Bertelsmann AG. It premiers record labels representing music from a wide range of different genres. The reason they do this is so they are fair and so they have an experience of working with a wide range of different people which create a wide range of different types of music.




Universal Music Group
an American worldwide music corporation that operates as a subsidiary of Paris-based French media conglomerate Vivendi, It claims to be the largest music corporation in the world.


                     

The two album covers above are from the same rapper who was not signed with any label and self-released the album with out a lot of help and therefore this got him signed with one of the big four labels which was the Warner Music Group. The reason this being is that he wanted to make a name for himself before he signed, so to do this he created all of his pages and got as much as a could before it was time to sign away and become bigger. However he still has control of all of his accounts and still contacts his audience directly.


Change in distribution (itunes and streaming)

Since the digital revolution there has been a massive change in distribution across all of the different platforms. These platforms being Broadcast, E-media and Print. For example most days now people would been just uploading their music online for people to stream for the song to become more popular. Where as before people would have to get their music out there any way possible and they done this through print for example which would be them being in magazines trying to promote it. They would also appear on the air which could be like the radio talking about their album and making people aware that way.

But thanks to E-Media artists can now just get their music out there a lot easier and it is free to upload their songs onto the internet, where as before they had to try and get shops to sell their albums and therefore the process was a lot longer.

Change in marketing (social media)
It is a lot easier to be seen now through the social media, for example a big one is youtube and Facebook. This makes it easier for marketing because the artist can be seen a lot easier through the audience, this can be them liking and sharing the artists content and therefore the artist does not have to do as much because their audience is helping them out.

The biggest example of this is Cadbury's gorilla advert in which shows a gorilla playing the drums. This advert helped cadbury quite a lot in the market because they paid quite a small amount to make it, but because the audience loved it so much people were advertising it for them and cadbury therefore did not have to pay anything because their audience done it for them.