Previous Students Work Reviewed

http://a2michaeldaymedia.blogspot.co.uk/

The Students work in which I am analysing is Micheal Day's. In my opinion, I believe that some of the shots could have been better because there were a few shots that looked slightly out of focus but I thought it was all edited together really well.

I also think that a lot of planning went into creating the music video by looking into his blog work. There are a lot of plans in which he has shown what he was going to do and it shows clear links to his final project and has a clear evaluation on what he thinks he has done well and what he could have improved. 

Screenshots:

The Mise en scene was incredibly well developed, and it suited the genre strongly, for example, the playing of the guitar. There was a lack of narrative which often is not too much of an issue.

I found that on his blogger there were a lot of different styles used to present his work. He has a range of different Prezi styles and there are many interactive features.

Micheal Day is a Drama student so he has tried creating as much art as possible into his music video which is why he has decided to use a mannequin doll for his stop motion. The reason I believe it is a good idea having a mannequin doll is because you can control it to do anything which you want.

Final Song choice and Copyright Letter

My final song choice is the song 'Man Don't Care' by JME. I have decided to pick this song due to having some ideas which can almost create a whole new meaning to the song. My partner and I,  have decided to add a narrative to the start and the end of the music video and by doing this it creates a different effect which may relate to a wider audience. I also thought that Giggs's rap was a challenge to do, and it was also a challenge for our actor and therefore, it gave us more reason to go for this song.


Arlington Building
Fairfield Road 
London 
E3 2UB


Dear Copyright Holder

I am an A2 Media Studies student who is creating a music video with my partner. I am writing to you to request your permission to use your track 'Man Don't Care'.

With your permission, this track would be used in our current A2 Media Studies project which involves creating a music video for a popular music track, as well as producing a Digipak. 

If we received your permission, this track would ONLY be used in an educational context and be viewed by our media class, our teacher and the OCR exam board moderator. If there are any more concerns please email me.

Kind Regards,

Jake Taylor

YouGov Profiler

Props

The props that I intend to use in the video are vital to the conventions of the video and are required to link well to the genre.

- My car - The first prop which we will be using is my 2003 Vauxhall Corsa, I believe that this is an important prop for our genre because it links to the conventions well and we will be able to get a range of different shots using this prop. For example, close up of wheels, or having a pitch black scene and then having the headlights switch on.

- Will also be using car keys to go with the lyrics of the song right at the start.
- Another important prop which we may use in the music video is money because the song is all about what they have and what they don't care about and they talk about all of the money in which they have.

- Another prop that may be used is a shovel, due to the lyrics saying 'Aint got time to dig six feet deep". I believe that it will have some significance with our video.

- As the lyrics are continued it does start to go on about English Literature and English Language, so I need to find some sort of prop that can link to that. For example in the video he has foam children's boxes which had the ABC and numbers on them.

- I also believe that a useful prop to use with in the video could be a weapon of some sort because it will go with all of the conventions of the music video very well.

- We also wanted to do what they done in the music video and get some digestive biscuits and some tea.

Mainstream Vs Independent Artists

The difference between these two artists/groups is quite clear after watching the two artists videos and finding out about them. A mainstream video is likely to be better quality, which would make it more appealing to the masses.Independent artists, on the other hand, will not be signed to a music label, so will have complete artistic control over their music and music videos. However, this means the music video will not be of high quality compared to a mainstream artist's music video.An independent artists music videos will aim to appeal to a niche audience however and many may not know about the artist unless they are into the genre of music.It is obvious why the audience may be attracted to mainstream music videos more than independent, due to the fact mainstream music videos are visually more appealing and entertaining, they are of a much higher quality and look more professional. Audiences have high expectations of mainstream music videos. However, I think that independent music videos may appeal to their own audiences due to the videos artistic control, independent artists are free to express themselves fully in their music videos allowing them to connect with their audience much more, this usually makes up for the low budget music videos. 

Mainstream Artists/Group

It is very clear to see One Direction have had a very big impact in the music world, so much of an impact that they now sell things which aren't musically related. For example, there are many different ancillary products and merchandise that is available and endorsed by artists for their fans.One Direction sell products from, Music CD's, Film DVD's to One Direction dolls, Calenders, Clothing, Key rings, Mugs, Perfumes, Trainers, Pillows, Covers, Hats, Towels and many other items which have increased the popularity of this group. This just emphasizes the growth of the group and how mainstream they really are. You are also able to buy the group's music almost everywhere where you can buy music, their website www.onedirectionmusic.com is just one place where you can find all this merchandise and all of the groups music. The group's music can also be bought from iTunes and Amazon and it can be viewed on apps such as Spotify.

Independent Artists

This next artist that I have chosen to compare mainstream artist too is an independent artist, Jake Miller. Jake Miller is an underground artist who is aiming to make it in the music industry and is has only just been signed to a record label.However, his target audience is also teenagers who are into underground rap and would know about this genre of music. You are unlikely to find any merchandise for an artist like this and no website however, Twitter, Instagram, and Facebook are all used to promote the music videos and music artist. However, you are able to find Jake Millers music available for purchase on iTunes.

Potential Songs

Laura Mulvey

The Male Gaze, developed by feminist, Laura Mulvey describes how the audience, or viewer, is put into the perspective of a heterosexual male. Mulvey believes that women should enjoy the attention of attracting the gaze, and put themselves in positions to be looked at. The concept of ‘the gaze’ is one that deals with how an audience views the people/person presented.

She believes that women are normally as seen as objects and are shown as controlled. control of the camera comes from factors such as the as the assumption of heterosexual men as the default target audience for most film genres.

Mulvey' also states that the female gaze is the same as the male gaze because women look at themselves through the eyes of men. A feminist may see the male gaze as either a manifestation of unequal power between gazer and gazed, or as a conscious or subconscious attempt to develop that inequality. From this perspective, a woman who welcomes an objectifying gaze may be simply seeking to benefit men, welcoming such objectification may be viewed as akin to exhibitionism.

The male gaze occurs when the camera puts the audience into the perspective of a heterosexual man. It may, for instance linger over the curves of a woman's body. The man emerges as the dominant power within the film fantasy and this shows to the audience that the male does have control over the female and her actions.

An example of this is the song "Get Low" by Dillon Francis and DJ Snake. This video shows how men have more power and they do this by having men sat on lots of chairs looking down on half naked women.