The main functions of a music video?

• The main purpose of a music video is to entertain their audience and therefore, allowing their fan base to grow so they can be more of a successful artist.
• It can promote the artists song and gain publicity through it, for example, the video "Gangnam Style" By PSI was successful from its music video.
• It will help the audience to understand the lyrics of a song if there was a music video to go with it.
• To increase sales of albums for the artist and Concert tickets
• The video will help to expand the artist's media platform, so the audience can watch it on e-media as well as seeing it broadcasted on television.
• Can be used to promote an artist, this is good for smaller artists that are just featuring in songs because it helps them grow a wider fan base.
•  The video helps to confirm the artist genre or show that there is a change in the genre for that artist, for example costume may change and therefore the artist will be promoting it.
• They can promote their other talents, for example if they can play the guitar they may be performing in music video. A good example of this is Ed Sheeran "Sing"

Carol Vernalis' Theory

Analysis Of My Genre

Grime

In my project, I have decided to pick Grime music and this genre of music materialised in the ear;y 2000's. This genre is a wide range of a different mixture of music which includes drum and bass, UK garage and dance hall. Grime all started on Pirate radio stations in the UK such as Rinse FM, Deja Vu FM, Freeze 92.7 and Raw Mission. Since this genre began, it has grown very dramatically and it can now be accessed on many different online websites, and it also gets played on many radio stations.

The main artists which are associated with Grime music are: Skepta, JME, Stormzy, Bugzy Malone, Mo stack, Wiley, Dizzee Rascal, Giggs and Tempa T. 

Most Grime music is presented through the main artist giving direct content to his audience by singing directly into the camera. This is also normally all set up within one place when they are performing and they normally have their friends also known as "road men", behind them when performing. Most of the time the music produced comes across quite violently and the lighting of it is normally quite dark.

Representing of grime music has changed slightly over the years. In the past people would refer grime to a lot of youths which were deeply involved in violence. However, there has been a dramatic change of grime music due to it changing into more mainstream music.

The lyrics associated with this genre usually links to violence or the troubles of their lives. So these lyrics normally engage people which have had a similar lifestyle to them. However, a lot of artists now change their music slightly so it can appeal to a wider audience.

The costume within this genre is usually low-end street end clothing or a tracksuit.

Location Ideas

I have been looking into a range of different locations which link to the genre which I have decided to do. After exploring a few music videos, I have decided to look into some local areas which I can create some establishing shots.

The first place I looked at was the big open space underneath the M32 which has a very good set up in place. Using this location, I can rather have some filler shots which may include the actor to be strolling through this location, or I could actually use this as a main location shot and have my actor against a pillar preforming. The only problem is in this location is that natural lighting is very important so I will have to film during certain times within the week and also the ground is not level so may cause problems when setting up a tripod.

                                                                                                            I also had some initial idea of setting up some shots in Eastville park along the main path to do some main shots where the actor could be walking towards the camera while it is still moving away from the actor. This location also includes a wide open field I can use to do some filler shots if it is required.

This image shows where I want to do the opening shot of an actor on a skateboard going around the lake. This could be set up by using a selfie stick attached to a phone filming the actor as they go around the pond. If not then I can use this location to maybe fit into a different type of shot even if it is for a couple of seconds.

We have also decided to look into the schools dance studio because we can control the lighting very effectively. Grime music normally has low-key lighting so by doing it in a dance studio we can set it up so that each actor involved is seen very clearly.

Song Lyrics

I've got a black ski mask, but I don't ski But I snowboard, dash an MC off-piste If one of you try and violate me You get a punch in the face with my front door key Punch in the neck with my back door key Box in the mouth with my X6 key Box in the eye with the fob I use to log into my HSBC Talk about banks, kill em with Ps Run up in your girl's house with two of my Gs Get the money out, put the money in his mouth Then suffocate man with about two Gs Suffocate man with about four Gs Suffocate man, then I might just breathe I'll bury man two foot shallow Ain't got time to dig six feet deep These MCs and rappers wanna chat 'bout their syllables And their multis and their similes All that shit, then I come through with my ABC Girls and man are like "Jme's deep" Bare pictures when they see me on street Old school rudeboy like Crazy T All you man don't want it with me I'm a bad rudeboy, badboy MC Say my name, Jme Nostradamus couldn't see me Expelliarmus couldn't stop me How could a man with a uni degree Be bussing up mic and chatting his greaze? Cause the music originated And will always remain in the streets What about? Man don't care 'bout all that You got it now? Man don't care 'bout all that Who's not allowed? Man don't care 'bout all that Knock him out Man don't care 'bout all that What about? Man don't care about all that Just drop him out Man don't care about all that I'll just crop him out Man don't care about all that He's forgotten 'bout Cause man don't care about all that Cause I'm the most immediate, he's just an old school idiot Been doing local things but we be the local geezers Just look at my list of friends as he holds em up with tweezers Yeah, man used to move that white, yeah, we be them old school dealers She's lighting up some sense, he's lighting up Amnesias I'm 'bout to get it started, I'm 'bout to get amnesia'd Man might have to move up Velma, might have to touch Louise's Cause at the top it's just us, yeah, man had to quote no reeses I'm like Batman, doing it, doing it, doing it hardest Just let me confirm it, loafers Just have to be Hermès, burners went back and hit Bernard Furnace, I'm back with big burners That's my spot, I'm back with that permit Pulled that pistol back and then burn it Friday shit, I'm back and big worm it Excuse me? What? Pardon? I had to just ask em Iron Man, the MAC'll just Stark em Man's like buu, I'm back with that margin Like Adam and Eve, I'm back in that garden What a bloodclart, I'm back, the don gorgon Started off light, I think, and then darkened Hollowman, Jme and I'm talking Kill em a-d, kill an MC Digestives, cinnamon tea Ain't no filling them shoes, cause they still on his feet Man's down south hustling with no gold grill in his teeth What about? Man don't care 'bout all that You got it now? Man don't care 'bout all that Who's not allowed? Man don't care 'bout all that Knock him out Man don't care 'bout all that What about? Man don't care about all that Just drop him out Man don't care about all that I'll just crop him out Man don't care about all that He's forgotten 'bout Cause man don't care about all that

The Gaze

This is a Prezi which I created that discusses the male gaze and how the male gaze has been shaped and changed. It states what the male gaze theory is and it gives examples to show what type of videos are associated with the gaze.

Costume

Costume

Costume is a main thing to take into account when creating my music video. Costume can be important because in a certain genre your costume needs to appeal to the audience and also link to the song.

A good example of this is LMFAO and the all of the costumes in which they have in all of their different music videos. In each music

video their unique costumes stand out and therefore their costumes link to their group. That is why when you see the robot head you instantly know that it is  LMFAO. This became a symbol to their group.

When it comes to looking at the genre in which i have chosen, i have to look into a range of different styles of clothing to create the costumes. So by looking into more Eminem videos and other artists such as James Bay and Chris Brown, there are a lot of different styles which i can choose from when creating my music video. I have also had to analyse the colours in which all of the videos share, for example Eminem and James Bay's music videos both contain a lot of black and grey. They also wear clothing which links to the lyrics within the song and which always links to the lighting. If you look at a James Bay song he wears a lot of black and this is so he blends in with the low key lighting in which he uses which causes an outstanding affect because it makes the artist stand out even though the point is for him to blend in.

This image to the right shows how Eminem did not wear a costume and was just himself in a music video, but instead he made quite a few people get into costume to look like him. This is quite significant because they are all relevant to the song. Whereas in other music videos artists would wear clothes which represent a certain brand and promote it in which the public then see and then go for that type of style.